1.
Pricing home too high – have a professional
determine comparable sales.
2.
Small repairs bring big profits and fast sales --
have a professional give you low-cost solutions to
minor repairs that will yield big profits.
3. Not
considering other financing terms (besides cash)
-- have a professional give you options that may be
better than cash for you, the homeowner.
4.
Market Timing -- have a professional determine if
the market cycle is poised to net you the most money.
At least, ask to be shown how you make profits in a
down market.
5.
Providing easy access for showings -- there are
many ways to show a home. Appointment only is the most
restrictive; lock boxes are the least restrictive --
have a professional help you determine which is best
for your lifestyle.
6.
Staging your property correctly -- can you put
items in storage? Create more light or music? Bill can
help you!
7.
Choosing the right Realtor® -- your Realtor®
unfortunately can’t tell you how to solve this, but
you can call me for a list of probing interview
questions to ask each one.
8.
Believing that selling property is seasonal --
don’t base selling decisions on the seasons. Property
is always selling. In fact, in the traditional “off
times” there is less inventory, and, therefore, more
activity on the remaining property!
9.
Pricing home too low -- one reason to hire Bill is
to make sure that no money is left on the table.
10. Not
using current marketing technology -- make sure
your agent is on the “Information Highway” with 800
interactive voice recognition systems, web sites,
search engine technology, and the latest in buyer
communications.
11. Re
evaluating the marketing plan every 10 days -- the
market, you, and your real estate require intuitive
changes to the market and buyers on a regular basis.
That is why we schedule a meeting with our clients
every 10 working days.
12.
Believing the agent is not doing the job -- when
there aren't any offers did you know that 80% of your
buyer activity comes from signs and the MLS? Even the
most mediocre agent does that! If you have lack of
showing problems, look at the price.
13.
Ignoring first impressions from the buyer -- sales
have been hampered by un-kept lawns, cluttered
closets, unpainted front doors, hard to work locks,
dead light bulbs, bad colors, stains, unlit areas, and
bad smells. Spend time on the little things, double up
on your gardener, keep things cleaner than usual and "marshall"
the pets.
14. Not
giving the sales effort enough time -- you should
never give too little time to something that is
inherently a long process. Estimate the time you have
to sell and then add some time so that you are never
put in the position of having to do something based on
deadlines. Bill can help you with the average time on
market in your area and price range.
15.
Dealing with unqualified or unsavory characters --
one of the best reasons to hire a real estate
professional is that they have the ability to pre
qualify a prospect, financially, before valuable
negotiation time is lost. More importantly, they have
the tools to discover if a prospect's motivation to
see your home may be other than purchasing a house.
16.
Believing you are powerless to make a difference
-- the top agents in the industry report that sellers
themselves are responsible for 1 out of 10 sales! You
can network with your business and personal friends,
hand out flyers to your personnel department, and keep
the house, "ready to move into." Your professional
real estate agent should be ready to hand out all
sorts of easy assignments to make the "team effort"
successful.
17.
Testing the market -- never put your property on
the market unless you really want to sell! Get ready
for a professional sales push if you list with a great
agent. If your plan harbors some indecision, be
prepared for frustration because success is Bill's
objective.
18. Not
setting up expectations with your agent. Your
agent needs to guarantee how fast the return phone
calls are made, how many websites your home will be
on, numbers of showings, and a myriad of other
goals all in writing! Which all this, in return will
get your house Sold like the
one below, and Saved you both
time and money.